This is How the ‘TikTok for Real Estate’ Elevated Tens of millions From Buyers

  • Playhouse is a new actual-estate application where end users scroll by means of listings like TikTok video clips.
  • The application reveals off video clip tours of houses and delivers games where you can guess a home’s listing price tag.
  • The startup just raised $2.8 million in seed funding from VC money, like Y Combinator.

If you’ve at any time put in hrs scrolling by way of endless Zillow house listings or TikTok dwelling-transforming videos, Playhouse would like to wager that you are going to do both equally at the same time.  

A real-estate marketplace, Playhouse costs alone as “Zillow meets TikTok.” People can look through property listings as video clips in a scrollable news feed — substantially like TikTok or Instagram Reels — click on a home movie that they like, and call the listing agent for much more information and facts.

The Y Combinator summer time 2021 graduate just closed a $2.8 million seed spherical with participation from Agya Ventures, Gaingels, Goodwater Capital, Nomo Ventures, PKO Investments, and YC, as well as angel traders. 

Alex Perelman and Nathan Shinder, Playhouse’s cofounders and two longtime colleagues, experienced both equally been having difficulties to stave off boredom for the duration of the pandemic. The two experienced earlier worked with each other at the true-estate lending startup PeerStreet, which Perelman cofounded.  

Perelman was hunting to transfer to the Bay Space, but he had no luck getting a property, even following shelling out hours and several hours on genuine-estate sites. At the exact time, he and Shinder located themselves scrolling as a result of house-renovation video clips on TikTok to go the time. Perelman beloved the authentic experience of the video clip residence excursions in contrast to the additional stagnant and sterile on the internet serious-estate picture slideshows he’d been searching as a result of. 

“It’s all about the selfie movies,” he stated. “It can be capturing things suitable in your dwelling or accomplishing a a lot more organic and natural walkthrough of the household.” But what actually stood out to him was how the genuine-estate agents were getting TikTok influencers as effectively, demonstrating viewers their accurate personalities as a result of dwelling tours. 

Perelman and Shinder considered there could be a industry for a genuine-estate listing web page that concentrated on video clips from authentic-estate influencers and creators. After acquiring recognized into Y Combinator’s summer season 2021 batch, they doubled down on constructing out Playhouse and their listing catalog for the Bay Region.

They have considering that partnered with neighborhood real-estate agent creators, such as TeamFIT in San Francisco, to begin filming original content, together with layout tips and home-search advice videos, and they additional gamified characteristics, these as the “Listing Selling price Sport,” where by gamers can guess the listing value of a house on their movie feed in advance of the cost is shown. 

Playhouse is readily available only in the Bay Space, but Perelman and Shinder plan to increase into extra towns down the street. 

Look at out the 11-slide pitch deck that Playhouse used to raise $2.8 million.